Turn Clicks into Clients: How to Plan a High-Converting Landing Page Video (Even If You're Not a Video Pro)

You have about 8 seconds to grab someone’s attention when they land on your website. A landing page video can make the difference between a bounce and a buy. In fact, videos can increase conversions by up to 86%, and 84% of consumers say they’ve been convinced to purchase a product or service after watching a brand video. So how do you make a landing page video that not only looks good, but works hard for your business? (Guide Below)

A Guide to Landing Pages with Video

This guide breaks it down, step by step—and yes, even if you're not a video expert.

Why a Landing Page Video Matters

• Attention spans are short. Video grabs attention faster than a headline.

• Trust-building. Seeing a real person or product builds confidence.

• Simplifies your message. A good video can communicate what you do in 60 seconds or less.

• Improves SEO. Google loves video. Adding one can help you rank higher.

• Higher conversions. Video on a landing page can boost conversions by up to 86% (Source: EyeView).

The 4 Essentials of a Great Landing Page Video

1. Clear Message Know the problem you solve. Get to the point fast. Within the first 5 seconds, your viewer should understand why your business exists.

2. Visual Storytelling Don’t just talk. Show your product, your people, or the transformation you offer. Visuals build emotional connection.

3. Tight Timing Keep it under 90 seconds. Under 60 seconds is even better. Attention drops fast—stay concise.

4. Strong Call to Action End with a next step: Book a call, schedule a demo, buy now, or sign up. Make it clear and clickable.

   
   
   
   

   

   Create a Landing Page Video that Converts into Clients, Clicks, and Sales

   
   
   
   

DIY Starter Tips: Build a Simple Script Here’s a quick formula to script your own video:

• Problem: What pain point does your customer face?

• Solution: How does your product or service fix it?

• CTA: What should the viewer do next?

Example: "Struggling to convert visitors into customers? [Problem]Our landing page videos turn browsers into buyers with story-driven content. [Solution]Book your video strategy call today. [CTA]"

Filming Tips (Even With a Phone):

• Use natural light near a window

• Keep your phone stable (use a tripod or stack of books)

• Film horizontally for websites

• Speak clearly and keep background noise low

Free Editing Tools:

• CapCut: Great for mobile-friendly quick edits

• Canva Video Editor: Drag and drop visuals, text overlays

• Descript: For easy captions and voice cleanup

When to Call in a Pro DIY is a great start, but here’s when it pays to hire a production partner:

• You want a polished, branded look

• You need to save time and focus on your business

• You’re building a larger video strategy (like social content, testimonials, or ads)

How to get the Best Landing Page Video

At Electric Strawberry Entertainment, we specialize in making landing page videos that don’t just look great—they convert. We handle everything from story strategy to final edit, and we can scale it into a full video content journey.

Ready to Electrify Your Brand? Your website deserves more than just text. Let's create a landing page video that sells your story.

Contact us to get started.